FeedBurner Integration for Blogspot Blogs

Lug 12

FeedBurner Integration for Blogspot Blogs

Hot on the heels of last week’s much-ballyhooed free FeedBurner for everyone, we are very excited to announce the immediate availability of one-click redirection for Blogger Blogspot blogs (note our fine use of both alliteration and first syllable congruence).

If you host your content on a Blogger blog with a blogspot.com address (or use Blogger’s “custom domain” feature), you can now redirect your native Blogger feed to your FeedBurner feed (quite easily, might we add). Gone are the muggy, languorous days of wrestling with “autodiscovery” tags in foreboding corners of your Blogger template code or hacking through this tangled discussion thread for a glimpse of configuration clarity. Starting right now, you just log into your Blogger account, select Settings | Site Feed, enter your FeedBurner feed address and click “Save Settings.” Zap! Pow! Kraaakkkk! Now you’ve got the complete picture of how your content is being consumed out here, out there, out everywhere.

Why is redirecting so important?
We’re glad you asked. By redirecting your feed, you can get a true picture of how many subscribers you have. Some of you might even see a few more subscribers magically appear, though results will most certainly vary. Why so? Sometimes, publishers inadvertently fragment their feed audience by offering more than one feed address on the blog itself or within their autodiscovery tags (the method by which feed readers automatically detect the address of your feed for syndication purposes). This results in some subscribers not being counted, and no one wants that in a world where everyone should count for something. By redirecting your feed, you can consolidate any straggler subscribers and greatly improve your ability to effectively measure your audience.

Getting started
Our Blogger QuickStart guide has been updated to include all the necessary info for redirecting your feed. And, since you’ve made it this far in today’s post, now is a good time to let you know we’re still accepting Publisher Buzz submissions, so if you have a good story to tell about your newly integrated Blogger feed or your experience using our feed-related services, submit it to buzz@feedburner.com.

Blog on, good peoples.